CURLY LIFESTYLES OFFICIAL CONTEST RULES

Last Updated: August 30, 2026

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

These Official Contest Rules (“Rules”) govern contests, giveaways, promotional draws and similar promotions administered by Curly Lifestyles Media Inc. (“Curly Lifestyles,” “we,” “us,” or “our”), unless separate or additional rules are provided for a particular promotion.

Every contest will include specific information about that promotion (“Contest Details”), which may include the contest period, eligibility requirements, method of entry, prize description, approximate retail value, number of prizes, prize provider, entry limits and winner-selection information.

The Contest Details and these Rules together form the official rules for the applicable contest.

If specific Contest Details conflict with these general Rules, the specific Contest Details will govern that contest to the extent of the conflict.

1. CONTEST ADMINISTRATOR

Unless otherwise stated in the applicable Contest Details, contests are administered by:

Curly Lifestyles Media Inc.
Ontario, Canada
Email: info@curlylifestyles.com

A contest may be sponsored by, conducted in partnership with, or include prizes supplied by another organization, including a brand, retailer, salon, hairstylist, record label, event organizer, promoter or other third party.

The applicable sponsor or prize provider will be identified where appropriate.

Supplying a prize or sponsoring a promotion does not, by itself, make the third party responsible for administering the contest.

2. ELIGIBILITY

Eligibility requirements for each contest will be stated in the applicable Contest Details.

Unless otherwise stated, contests are open only to legal residents of the geographic area identified for the particular contest who have reached the age of majority in their province, territory, state or other applicable jurisdiction of residence at the time of entry.

Certain contests may have additional requirements because of:

• the nature of the prize;
• event or venue requirements;
• age restrictions;
• travel requirements;
• legal requirements;
• geographic limitations; or
• requirements imposed by a prize provider.

Curly Lifestyles may require reasonable proof of identity, age, residency or other eligibility requirements before confirming a winner.

Failure to provide satisfactory verification may result in disqualification.

Employees, directors, officers and representatives of Curly Lifestyles Media Inc. and, where appropriate, participating sponsors, prize providers or agencies directly involved in administering the contest, together with members of their immediate households, may be ineligible where stated in the Contest Details or required by applicable law.

3. NO PURCHASE NECESSARY

No purchase or payment is necessary to enter or win a Curly Lifestyles contest unless applicable law expressly permits otherwise and the specific Contest Details clearly provide for it.

A purchase will not increase the chances of winning.

4. CONTEST PERIOD

Each contest will state its opening and closing date and time.

Entries must be received during the applicable contest period.

Unless otherwise stated, references to time in a Curly Lifestyles contest administered from Ontario will use Eastern Time.

Late entries will not be eligible.

5. HOW TO ENTER

Participants must follow the entry instructions provided for the particular contest.

Entry methods may include:

• completing an online contest form;
• commenting on a designated social-media post;
• following a designated Curly Lifestyles account;
• responding to a contest question;
• submitting permitted content;
• completing another free entry method described in the contest; or
• another lawful method identified in the Contest Details.

All mandatory entry requirements must be completed within the contest period.

Incomplete, late, fraudulent, automated, manipulated or otherwise ineligible entries may be disqualified.

6. ENTRY LIMITS

The number of permitted entries will be stated in the applicable Contest Details.

Unless otherwise stated, a participant may submit one eligible entry per contest.

Where bonus or multiple entries are permitted, the Contest Details will explain how they may legitimately be obtained.

Participants may not obtain additional entries using:

• fake identities;
• multiple accounts created to circumvent entry limits;
• bots;
• scripts;
• automated systems;
• fraudulent referrals; or
• other deceptive methods.

Curly Lifestyles may void entries reasonably determined to violate the contest rules.

7. PRIZES

The number, nature and approximate retail value of prizes will be disclosed in connection with each contest.

Prizes may include, among other things:

• hair-care or beauty products;
• accessories;
• gift or product boxes;
• merchandise;
• salon or beauty services;
• concert tickets;
• festival or event tickets;
• fashion or entertainment experiences;
• products supplied by partner brands; or
• other prizes described in the applicable contest.

Prizes must be accepted as awarded except where otherwise permitted by Curly Lifestyles or required by law.

A winner may not substitute the prize for cash unless Curly Lifestyles expressly offers that option.

Prizes are generally non-transferable unless otherwise stated or approved by Curly Lifestyles or the applicable prize provider.

8. PRIZE SUBSTITUTION

Curly Lifestyles or the applicable prize provider may substitute a prize or a component of a prize with another prize of equal or greater approximate value where reasonably necessary because of:

• product unavailability;
• supply disruption;
• event changes;
• discontinued products;
• circumstances beyond reasonable control; or
• another legitimate reason.

Any substitution will be subject to applicable law.

A difference between the approximate retail value stated for a prize and its actual market value will not ordinarily be awarded in cash.

9. THIRD-PARTY PRIZE PROVIDERS

Some prizes may be supplied, shipped or fulfilled directly by a third-party company, brand, retailer, salon, hairstylist, record label, promoter, venue or other organization.

A confirmed winner may be required to provide information reasonably necessary for prize fulfilment.

Where appropriate, Curly Lifestyles may provide the confirmed winner’s necessary contact or shipping information to the applicable prize provider for the purpose of delivering or administering the prize.

A third-party prize may also be subject to the provider’s applicable:

• product terms;
• ticket conditions;
• venue rules;
• appointment policies;
• shipping requirements;
• warranty terms;
• eligibility requirements; or
• other reasonable conditions.

Curly Lifestyles does not control the independent acts or omissions of a third-party prize provider.

Nothing in these Rules excludes any responsibility that applicable law does not permit us to exclude.

10. PRODUCT PRIZES

Product prizes may include hair products, beauty products, accessories, gift boxes, merchandise and other physical goods.

Actual packaging, shades, colours, sizes or product assortments may differ reasonably from promotional images.

Winners are responsible for reviewing and following the manufacturer’s:

• ingredient information;
• warnings;
• directions;
• allergy information; and
• instructions for safe use.

Hair, beauty and cosmetic products may affect individuals differently.

Curly Lifestyles does not guarantee that a particular product will be suitable, effective or appropriate for every winner.

Where a product is supplied by an independent manufacturer or retailer, product warranties, defects and product-specific concerns may also be governed by that company’s policies and applicable law.

11. CONCERT, EVENT AND TICKET PRIZES

Some contests may award tickets or admission to concerts, festivals, shows, fashion events, beauty events, entertainment events or other experiences.

Unless expressly stated otherwise, an event prize includes only the tickets, admission or access specifically described in the Contest Details.

Unless specifically included as part of the prize, the winner is responsible for expenses such as:

• transportation;
• airfare;
• accommodation;
• parking;
• meals;
• beverages;
• insurance;
• spending money;
• identification or travel documentation; and
• other costs associated with attending the event.

The winner and any permitted guest are responsible for satisfying applicable:

• age requirements;
• identification requirements;
• venue rules;
• travel requirements;
• admission conditions;
• health and safety requirements; and
• ticket terms.

Tickets may be subject to conditions imposed by the applicable ticket issuer, venue, promoter, performer, record label or event organizer.

Event dates, performers, venues, schedules and programming may change or be cancelled for reasons outside the control of Curly Lifestyles.

Curly Lifestyles does not guarantee the appearance of a particular artist, performer or individual unless expressly stated and within our control.

If an event is postponed, cancelled or materially changed, any available remedy will depend on the circumstances, the prize provider’s policies and applicable law.

12. SHIPPING AND DELIVERY

Physical prizes may be shipped by Curly Lifestyles or directly by a participating prize provider.

The winner must provide complete and accurate delivery information within the timeframe requested.

Curly Lifestyles is not responsible for delays caused by circumstances outside our reasonable control, including:

• postal or courier delays;
• severe weather;
• labour disruptions;
• customs processing;
• transportation failures; or
• incorrect delivery information supplied by the winner.

If a prize is returned as undeliverable, cannot reasonably be delivered, or required delivery information is not supplied within the required timeframe, the prize may be forfeited and an alternate eligible entrant may be selected.

Any international shipping limitations, customs requirements or additional delivery conditions will be identified where relevant.

13. ODDS OF WINNING

Unless another method of winner selection is stated, the odds of winning depend on the number of eligible entries received.

Any other material factor affecting a participant’s chances of winning will be disclosed where required.

14. RANDOM DRAW

Unless otherwise stated in the Contest Details, a potential winner will be selected by random draw from all eligible entries received during the applicable contest period.

The draw will take place on or approximately on the date communicated for that contest.

Selection in a draw does not automatically make an entrant the confirmed winner.

The selected entrant must satisfy all applicable eligibility, verification and winner-confirmation requirements.

15. SKILL-TESTING QUESTION

Where applicable to a Canadian contest, a selected entrant must correctly answer, without assistance, a mathematical skill-testing question before being declared a confirmed winner.

The question may be subject to a reasonable time limit.

If a selected entrant does not correctly answer the skill-testing question, the entrant may be disqualified and another eligible entrant may be selected.

16. WINNER NOTIFICATION

Potential winners may be contacted using the information or account associated with their entry, including by:

• email;
• telephone;
• social-media direct message; or
• another reasonable contact method.

A selected entrant must respond within the timeframe specified in the winner notification.

Unless another period is stated, Curly Lifestyles may require a response within 48 hours.

If the selected entrant:

• cannot be contacted;
• does not respond within the required period;
• is found to be ineligible;
• fails to provide requested verification;
• fails the skill-testing question;
• refuses the prize; or
• otherwise fails to comply with the applicable rules,

the entrant may be disqualified and an alternate entrant may be selected.

Curly Lifestyles is not responsible when a winner notification is missed because of spam filters, incorrect contact information, social-media privacy settings or another circumstance outside our reasonable control.

17. WINNER VERIFICATION

Before being confirmed as a winner, a selected entrant may be required to:

• confirm eligibility;
• provide proof of age or residency;
• provide proof of identity;
• correctly answer a skill-testing question;
• confirm compliance with the Rules;
• provide information necessary for prize delivery;
• sign a declaration of eligibility; or
• sign a reasonable winner release where appropriate.

A participant is not considered the confirmed winner until all requirements have been satisfied.

18. WINNER ANNOUNCEMENTS

Where permitted by applicable law, Curly Lifestyles may announce a confirmed winner using limited identifying information, such as:

• first name;
• last initial;
• city or region; or
• public social-media username.

For example:

“Congratulations to @username, winner of our Curly Lifestyles giveaway.”

Winning a contest does not automatically give Curly Lifestyles or a participating sponsor unrestricted rights to use the winner’s name, image, voice or likeness in unrelated advertising.

Additional commercial use may require separate permission.

19. PRIZE FORFEITURE

A selected entrant may forfeit the prize if the entrant:

• is ineligible;
• violates the Rules;
• cannot be contacted;
• fails to respond on time;
• refuses required verification;
• provides false information;
• fails the skill-testing question;
• refuses the prize;
• cannot legally receive or use the prize; or
• fails to claim or accept the prize as required.

Where appropriate, Curly Lifestyles may select another eligible entrant.

20. TAXES, FEES AND EXPENSES

A winner is responsible for taxes, fees or expenses associated with accepting or using a prize where applicable, except for amounts expressly included in the prize or required by law to be paid by another party.

Curly Lifestyles does not provide individualized tax advice.

21. FRAUD AND MANIPULATION

Curly Lifestyles may disqualify a participant whom we reasonably believe has:

• manipulated the contest;
• interfered with the entry process;
• used automated systems;
• created fraudulent accounts;
• used false identities;
• submitted fraudulent information;
• attempted to obtain unauthorized additional entries;
• harassed other participants or contest personnel; or
• otherwise materially violated the Rules.

Attempts to deliberately damage or interfere with a website, social-media account or contest system may also violate civil or criminal law.

Curly Lifestyles reserves the right to pursue appropriate remedies where warranted.

22. USER-GENERATED CONTEST ENTRIES

A contest may invite participants to submit photographs, video, writing, artwork, comments or other creative material.

Where applicable, additional submission terms will be provided.

Entrants are responsible for having the rights and permissions necessary to submit their material.

Contest entries must not knowingly infringe another person’s:

• copyright;
• trademark;
• privacy rights;
• publicity rights; or
• other legal rights.

Submitting content to enter a contest does not automatically transfer ownership of the entrant’s original copyright to Curly Lifestyles.

Where Curly Lifestyles requires permission to display, judge, repost or promote an entry, the applicable licence or permission will be stated with that contest.

23. PRIVACY

Personal information collected in connection with a contest may be used for purposes including:

• administering the contest;
• validating entries;
• confirming eligibility;
• conducting a draw;
• contacting potential winners;
• delivering prizes;
• preventing fraud;
• maintaining contest records;
• complying with legal obligations; and
• other purposes disclosed in connection with the contest.

Personal information will be handled in accordance with the Curly Lifestyles Privacy & Cookie Policy and applicable law.

Where a third-party prize provider needs a confirmed winner’s information to fulfil a prize, the necessary information may be provided to that organization.

Entering a contest does not automatically subscribe an entrant to Curly Lifestyles marketing communications.

Where marketing consent is requested, it will be handled separately where required by applicable law.

24. SPONSORS AND ENTRANT INFORMATION

Sponsorship of a contest does not automatically give the sponsoring company access to entrant information for the sponsor’s own independent marketing purposes.

If Curly Lifestyles proposes to provide entrant information to a sponsor for the sponsor’s own marketing, advertising or other independent purposes, that disclosure will be separately explained and consent obtained where required.

Aggregated or appropriately de-identified contest information may be used for legitimate reporting or campaign analysis where individuals are not reasonably identifiable.

25. SOCIAL-MEDIA CONTESTS

A contest may be promoted through platforms such as Instagram, Facebook, TikTok, YouTube or another social-media service.

Unless expressly stated otherwise, a Curly Lifestyles contest is not sponsored, endorsed, administered by or associated with the applicable social-media platform.

Participants must comply with the platform’s applicable terms.

To the extent required by the applicable platform rules and permitted by law, participants acknowledge that the platform is not responsible for administering or fulfilling the contest.

Curly Lifestyles is not responsible for:

• platform outages;
• deleted or suspended accounts;
• unavailable posts;
• privacy settings;
• changes to platform functionality; or
• other platform circumstances outside our reasonable control.

26. TECHNICAL PROBLEMS

Curly Lifestyles is not responsible for entries that cannot be received because of technical problems outside our reasonable control, including:

• internet interruptions;
• website outages;
• server problems;
• social-media outages;
• email delivery failures;
• device incompatibility;
• telecommunications failures; or
• corrupted transmissions.

If a technical failure materially compromises the fairness or integrity of a contest, Curly Lifestyles may take reasonable corrective action consistent with applicable law.

27. MODIFICATION, SUSPENSION OR CANCELLATION

Curly Lifestyles may reasonably modify, suspend, extend or cancel a contest where necessary because of circumstances including:

• fraud;
• security incidents;
• technical failure;
• legal or regulatory requirements;
• prize unavailability;
• event cancellation;
• platform failure;
• natural disaster;
• public emergency; or
• another circumstance that materially prevents the contest from operating as intended.

Any modification will be subject to applicable law.

Curly Lifestyles will not rely on this provision merely to avoid awarding a legitimately available prize after a valid winner has been determined.

28. FORCE MAJEURE

Curly Lifestyles and participating sponsors or prize providers will not be responsible for failure or delay caused by circumstances outside their reasonable control.

Such circumstances may include:

• severe weather;
• natural disasters;
• fires;
• floods;
• public emergencies;
• war;
• terrorism;
• labour disruptions;
• transportation failures;
• government restrictions;
• public-health emergencies;
• venue closures;
• event cancellations;
• carrier interruptions; or
• widespread technology failures.

This section does not exclude obligations that applicable law does not permit to be excluded.

29. RELEASE AND LIMITATION OF LIABILITY

To the maximum extent permitted by applicable law, participants agree that Curly Lifestyles Media Inc., participating sponsors and applicable prize providers are not responsible for indirect, incidental or consequential losses arising solely from ordinary participation in the contest or ordinary use of a prize.

Nothing in these Rules excludes or limits liability that cannot lawfully be excluded or limited.

Curly Lifestyles is not responsible for the independent acts or omissions of a third-party:

• manufacturer;
• retailer;
• salon;
• hairstylist;
• record label;
• event organizer;
• venue;
• ticket issuer;
• shipping carrier; or
• other prize provider

merely because that third party supplied or fulfilled a contest prize.

30. USE OF PRIZES

Winners are responsible for using prizes appropriately and in accordance with applicable instructions, warnings, laws and third-party terms.

Beauty, hair-care and cosmetic prizes may not be appropriate for every individual.

Curly Lifestyles does not provide individualized medical or professional advice regarding whether a particular product is appropriate for a winner.

Event attendees remain responsible for complying with venue rules and accepting the ordinary risks associated with attending the applicable event, subject to rights that cannot legally be waived.

31. NON-EXCLUSIVITY OF CONTEST PARTNERSHIPS

Unless Curly Lifestyles Media Inc. expressly agrees otherwise in a separate written agreement, contest partnerships are non-exclusive.

Curly Lifestyles may conduct contests, promotions, sponsorships, advertising campaigns and other collaborations with multiple:

• brands;
• product manufacturers;
• salons;
• hairstylists;
• retailers;
• record labels;
• promoters;
• event organizers;
• agencies; and
• other businesses,

including businesses that compete with one another.

Providing a contest prize, sponsoring a giveaway or participating in a promotion does not, by itself, create:

• category exclusivity;
• product exclusivity;
• territorial exclusivity;
• preferred-partner status;
• a non-compete obligation;
• a right of first refusal;
• a most-favoured-partner right; or
• an obligation preventing Curly Lifestyles from working with a competitor.

Any exclusivity must be expressly agreed to in a separate written agreement authorized by Curly Lifestyles Media Inc.

32. NO IMPLIED ENDORSEMENT

A contest partnership does not necessarily mean that Curly Lifestyles independently recommends or endorses every product or service offered by the prize provider.

Likewise, participation in or winning a Curly Lifestyles contest does not mean that an entrant or winner endorses Curly Lifestyles, a sponsor or a prize provider.

33. DECISIONS

Subject to applicable law, reasonable decisions made by Curly Lifestyles concerning contest administration, eligibility, entries, winner selection and interpretation of the applicable Rules are final.

Nothing in this section prevents an entrant from exercising legal rights available under applicable law.

34. GOVERNING LAW

Unless mandatory law requires otherwise, contests administered by Curly Lifestyles Media Inc. are governed by the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario.

Nothing in these Rules deprives participants of mandatory rights that cannot legally be waived based on where they reside.

35. SEVERABILITY

If any provision of these Rules is determined to be invalid or unenforceable, it will be limited or severed to the minimum extent necessary.

The remaining provisions will continue to apply to the extent legally possible.

36. CHANGES TO THESE MASTER RULES

Curly Lifestyles may update these Master Official Contest Rules prospectively.

The rules applicable to a particular contest will generally be the version published or linked when that contest begins.

Curly Lifestyles will not materially change the rules of an active contest in a way that unfairly disadvantages entrants unless a change is required by law or reasonably necessary to preserve the fairness, security or integrity of the promotion.

37. CONTACT US

Questions relating to a Curly Lifestyles contest may be sent to:

Curly Lifestyles Media Inc.
Ontario, Canada
Email: info@curlylifestyles.com